Keyword Discovery

Organic search traffic refers to the visitors who come to your website through unpaid search engine results. It's crucial for SEO because it reflects the effectiveness of your site's optimization efforts in attracting users who are genuinely interested in your content.

Search engines use complex algorithms that consider various factors like keyword relevance, site quality, backlinks, user experience, and more. These algorithms aim to provide the most relevant and valuable content to users.

Meta tags are HTML elements that provide metadata about a web page. The meta title and meta description tags, in particular, play a role in SEO by influencing how your page appears in search results and whether users click on your link.

While social media signals themselves may not directly impact SEO rankings, they can indirectly contribute by driving traffic to your website, increasing brand visibility, and potentially earning backlinks from relevant sources.

Mobile-friendliness refers to how well a website performs and displays on mobile devices. It's crucial for SEO because search engines prioritize mobile-friendly sites, considering the increasing number of users accessing the internet via mobile devices.